Resistance is a natural reaction to being pushed. This is a core concept in High Probability Selling (HPS).
If you feel pushed into buying an idea, it’s just like sales resistance. The more someone tries to convince you, the more the resistance builds.
That’s the problem with the Trust and Respect Inquiry (TRI). When people sense that it’s being pushed onto them, they resist it.
So who’s doing the pushing, and why?
The authors of the book High Probability Selling felt very passionately about the TRI. They really wanted people to benefit from this, and that desire came through in their writing. Passion about what you are selling can make people feel pressured, and I believe that’s what happened here.
We handle this differently today. Still passionate, but less pushing, and we offer more choices. We teach a gradual approach to the TRI, and we don’t make it mandatory.
Workshops in Dec 2018: Chapter 12 Updated on Tue 11 Dec for $95