A few days ago, we sent an email to most of the people who subscribe to the HPS Blog. We asked questions about posting frequency, length of posts, type of content, style, and anything else.
The email was sent to 256 subscribers. The reported open rate was 36%. Several people took the time to respond. Here’s what we learned:
Frequency
Opinions varied. Some want a post every weekday, while others prefer just one per week. Most readers seem comfortable with the current pace of 3–4 posts per week.
Length
A mix of lengths works best. Short posts are easy to digest, but many readers also want the occasional longer or deeper article.
Content
Readers are most interested in clear, practical applications of HPS and concepts that they can use right away. Comparisons with other sales methods should be minimal. Case studies are welcome.
Style
Most responses indicate satisfaction with the current style. A practical and informative tone is appreciated, with some readers valuing variety in approach.
Our Conclusions
- We will continue posting at roughly 3–4 times per week, while keeping in mind that some readers prefer fewer, and some prefer more.
- We will maintain a mix of short posts and occasionally publish longer pieces, especially case studies or deeper explorations.
- We will stay with our current tone — clear, conversational, and useful.
Thank you to everyone who responded. Your feedback helps us keep the HPS Blog relevant and valuable.
Author
Excellent breakdown of the data, and summary of what HPS blog readers want.
Is the approach you outlined in your conclusion something I want?
Yes, it is.
Great cadence. I like the continued rhythm and variety of both short and long plays.