We try not to judge, but it’s a difficult habit to break. Sometimes we do it without intending to. Sometimes we are completely unaware of it.
I’m talking about the Good vs Bad kind of judging that we do when we apply it to people and what they do. We form a value opinion, and then we drop our opinion into the world where it does its damage.
In High Probability Selling (HPS), we do our best to avoid this kind of judging. Nothing positive, nothing negative. Neither good nor bad. We consider it too manipulative. People are less likely to trust us.
It takes a great deal of work to become more aware of how our opinions – and how we state them – make other people feel judged and pressured. Good intentions are not enough.
If you want to read some guidelines about how we avoid judging, see a previous article on this blog, “You Have to Get Personal“.
Questions and comments are very welcome.