Frequent Repetition of the Same Sales and Marketing Messages

Salespeople and marketers use a lot of repetition when their intention is to persuade.  They push the same message over and over again, and very frequently.  It makes sense for them.

This does not fit with High Probability Selling.  When prospecting by phone, we use different offers, and we space them apart by 3 to 6 weeks.  This is one way that we demonstrate that we listen, and that we accept no for an answer.  Repeated and frequent messages would not demonstrate that.

So, what about prospecting by email?

The way a prospect says “no” to an offer can vary, depending on how the offer is delivered.  With a live, real-time conversation, we usually get an immediate answer.  With a delayed message (like email or voicemail), a prospect usually says no just by ignoring it and deleting it.  The salesperson often gets no feedback at all, and doesn’t know whether the prospect even saw the message.

When I apply the HPS mindset to leaving a prospecting offer as a message, I treat a No Response the same as an intentional No.  I wait a minimum of 3 weeks (usually longer) before reaching out to the same person again, and I make sure that future offers to that person are memorably different from past ones.  And, while continuing to follow HPS guidelines, I never mention the fact that I had sent any previous messages.


Comments and questions are very welcome.

Frequent Repetition of the Same Sales and Marketing Messages

Mindset, a New Mini-Course in HPS

The next HPS Mini-Course will be a short webinar session about the Mindset of High Probability Selling, on Thursday 9 January 2020 at 11am USA Eastern Time.  39 minutes for $39

The Mindset includes attitudes, feelings, beliefs, habits, concepts, principles, guidelines, and language.

This is a very condensed version of a much longer course (see the High Probability Mindset Discovery Workshop).

The webinar will be led by Carl Ingalls in real-time (live).  Content is mostly audio (speaking), with some video (text, graphics).  The session will be recorded (audio and video, plus transcript), and the recording will be made available to everyone who signs up (and pays for) the mini-course.  The recording of this session may be offered for sale later.

The webinar platform is GoToMeeting.  If you have not already downloaded and installed the GoToMeeting app on your computer or mobile phone, I strongly recommend that you do so at least 30 minutes before the webinar begins.  And even if you have the app and are already familiar with GoToMeeting, please note that they have changed their user interface quite significantly recently, so I recommend joining the meeting 5 or 10 minutes early.

The price is $39 USD per person.  However, I have 10 introductory discount coupons to give away, each $9 off.  If you want one, please contact me (Carl Ingalls) by phone at +1 610-627-9030 or by email at info@HighProbSell.com (before you click on the purchase link below).

If you want to purchase this HPS Mini-Course about the Mindset of High Probability Selling now, you may use this link:  https://high-probability-selling.myshopify.com/cart/31226966409276:1?channel=buy_button

Future HPS Mini-Courses will appear on the HPS Training Calendar at least a week before they are scheduled.


More info can be found at www.HighProbSell.com/workshops/index.html#minicourses

Mindset, a New Mini-Course in HPS

Discovery / Disqualification, a New Mini-Course in HPS

The next High Probability Selling Mini-Course will be a short webinar session about the Discovery / Disqualification Questions, on Tuesday 17 December 2019 at 4pm USA Eastern Time.  39 minutes  for $39

These are the questions described in the book, High Probability Selling by Jacques Werth and Nicholas Ruben, in the chapter titled “Discovery/Dis-Qualification”, with a few modifications.

The purpose of these questions is to uncover the most common potential deal-killers early in the sales process.  The questions that appear in the book are designed for business-to-business sales.  The webinar will include business-to-consumer variations.

The webinar will be led by Carl Ingalls in real-time (live).  Content is mostly audio (speaking), with some video (text, graphics).  The session will be recorded (audio and video, plus transcript), and the recording will be made available to everyone who signs up (and pays for) the mini-course.  The recording of this session may be offered for sale later.

The webinar platform is GoToMeeting.  If you have not already downloaded and installed the GoToMeeting app on your computer or mobile phone, I strongly recommend that you do so at least 30 minutes before the webinar begins.  And even if you have the app and are already familiar with GoToMeeting, please note that they have changed their user interface quite significantly recently, so I recommend joining the meeting 5 or 10 minutes early.

The price is $39 USD per person.  However, I have 10 introductory discount coupons to give away, each $10 off.  If you want one, please contact me (Carl Ingalls) by phone at +1 610-627-9030 or by email at info@HighProbSell.com (before you click on the purchase link below).

If you want to purchase this HPS Mini-Course about the Discovery / Disqualification Questions now, you may use this link:  https://high-probability-selling.myshopify.com/cart/31226966409276:1?channel=buy_button

Future HPS Mini-Courses will appear on the HPS Training Calendar at least a week before they are scheduled.


More info can be found at www.HighProbSell.com/workshops/index.html#minicourses

Discovery / Disqualification, a New Mini-Course in HPS

Refresher Course – Essence of High Probability Selling – November 2019 Workshop

This is a refresher course on High Probability Selling (HPS), recommended for people who have had at least some prior training, and who want a review of the basics.

Topics covered:

  • What is High Probability Selling
  • How Does HPS Differ from Other Sales Methods
  • How Has It Changed Since the HPS Book Was Written
  • Mindset of High Probability Selling
  • HPS Sales Process, Sequence of Steps
  • When HPS Works and When It Does Not
  • Questions and Answers

The course is 1 webinar session (GoToMeeting), about two hours long.  Real-time interactive conversations between participants, led by myself (Carl Ingalls).  Mostly audio, some visual.

I will record the webinar session and make the recording available to the participants.

I interview each applicant by telephone before accepting them as a student.

Price:  $95 USD per person.  We accept PayPal and most major credit cards around the world.

Date:  Thursday 7 November 2019.

Time:  10:00 am to noon, USA Eastern Time (same as New York City).

To Enroll:  Contact Carl Ingalls, by phone +1 610-627-9030, or by email info@HighProbSell.com.  Please do not send any credit card information by email.

For more information about this workshop, please visit
www.HighProbSell.com/workshops/essence/

For other training in High Probability Selling, please visit the HPS Training webpage

 

Refresher Course – Essence of High Probability Selling – November 2019 Workshop

Essence of High Probability Selling – October 2019 Workshop for Beginners

We recommend this course for people who are just beginning with High Probability Selling (HPS), and have read the book at least once.

The October session is for people who have never received any training in HPS.  Another session with similar material will be offered in November as a refresher for people who have had at least some training in HPS and want a review of the basics.

Topics covered:

  • What is High Probability Selling
  • How Does HPS Differ from Other Sales Methods
  • How Has It Changed Since the HPS Book Was Written
  • Mindset of High Probability Selling
  • HPS Sales Process, Sequence of Steps
  • When HPS Works and When It Does Not
  • Questions and Answers

The course is 1 webinar session (GoToMeeting), about two hours long.  Real-time interactive conversations between participants, led by Carl Ingalls.  Mostly audio, some visual.

We record the webinar session and make the recording available to the participants.

We interview each applicant by telephone before accepting them as a student.

Price:  $95 USD per person.  We accept PayPal and most major credit cards around the world.

Date:  Thursday 17 10 October 2019.

Time:  10:00 am to noon, USA Eastern Time (same as New York City).

To Enroll:  Contact Carl Ingalls, by phone +1 610-627-9030, or by email info@HighProbSell.com.  Please do not send any credit card information by email.

For more information about this workshop, please visit our webpage at www.HighProbSell.com/workshops/essence/

For other training in High Probability Selling, please visit our HPS Training webpage.


Notes added on Thu 10 Oct 2019 by C Ingalls appear in red.

Essence of High Probability Selling – October 2019 Workshop for Beginners

Beyond the Sale – A Consultant’s Story

For some people, closing the sale is the only thing that matters.  But for many of us, what happens after the sale is even more important in the long run.

A consultant’s success goes beyond getting paid to give advice.  If the client does not take the consultant’s advice, the client won’t get any value from it.  And if they don’t get any value, they are not likely to hire the consultant again.

Before I started learning about High Probability Selling, I always thought that I needed to work harder to convince my clients to accept my advice.  Stronger arguments, presented more enthusiastically.  But it didn’t always work, and that concerned me.

And then, as I learned more about the principles behind HPS, I asked myself, “What if I delivered my ideas with less push instead of more?  What if I presented them more objectively, more balanced, with both the negatives and the positives?  What if I didn’t try to tell my client what to do, but rather make it completely their decision?”

Ultimately, I am selling my ideas, and I need my clients to buy into them.  It’s a sale beyond the sale.  It’s not about money, because they’ve already agreed to pay me to tell them what to do.

So how do I use High Probability Selling to do this sale beyond the sale?  How do I deliver my advice?

I studied the process that Jacques Werth calls the Conditions of Satisfaction (in the book, High Probability Selling) and I adapted the principles behind it to deliver the details of consulting advice.  In place of the list of Features, I used a very complete list of choices that the client could take.  For each choice, I gave my opinions about the benefits and detriments (based only on my experience and judgment), and I also asked others to contribute their own opinions about outcomes.  I usually wrote this all down on a whiteboard or flip-chart.  And then, at the end, I asked the HPS Closing Question:  “What do you want to do?”

No matter what they choose, I win (and so do they).

 

Beyond the Sale – A Consultant’s Story

The Essence of High Probability Selling – New Workshop

We recommend this course for people who are just beginning with High Probability Selling (HPS), and have read the book at least once.  We also recommend it for people who have had some previous training and want a refresher.

Topics covered:

  • What is High Probability Selling
  • How Does HPS Differ from Other Sales Methods
  • How Has It Changed Since the HPS Book Was Written
  • Mindset of High Probability Selling
  • HPS Sales Process, Sequence of Steps
  • When HPS Works and When It Does Not
  • Questions and Answers

The course is 1 webinar session, about two hours long.  Real-time interactive conversations between participants, led by Carl Ingalls.  Mostly audio, some visual.

We record the webinar session and make the recording available to the participants.

We interview each applicant by telephone before accepting them as a student.

Price:  $95 USD per person.  We accept PayPal and most major credit cards around the world.

Date:  Friday 9 August 2019.

Time:  3:00 pm to 5:00 pm, USA Eastern Time (same as New York City).

To Enroll:  Contact Carl Ingalls, by phone +1 610-627-9030, or by email info@HighProbSell.com.  Please do not send any credit card information by email.

For more information, please visit our webpage at www.HighProbSell.com/workshops/essence/

For other training in High Probability Selling, please visit our HPS Training webpage.

The Essence of High Probability Selling – New Workshop