To Push or Not to Push

If someone is about to step in front of a speeding car, then pushing them out of the way will probably have a better outcome than asking them if they want to reconsider.

Asking a friend if they want to go for a walk with you will probably be more effective than saying, “You need to lose weight.”

People push each other all the time.  It’s simple and doesn’t take much thought.  Almost instinctive.  Sometimes, it’s the only thing that will work.  Most of the time though, there are alternatives to pushing, and sometimes those alternatives lead to better outcomes.

Pushing an object increases the probability that the object will move in the direction we are pushing it.  We can count on that.  It works on cattle and sheep as well.  However, people are a lot more complicated.  They don’t like being treated as a thing, or herded like sheep.  They often resist being pushed, even by very subtle methods.  The human paradox is that pushing can decrease the probability that a person will do what we are trying to get them to do.  That can be very frustrating.

To push, or not to push.  The only way to know what works better in any given situation, is to have a very clear picture in mind of what a good outcome looks like, and then to think realistically about how our actions will affect the probability of that kind of outcome.  Not just what we think should happen, but what the odds really are when we think about it.

To Push or Not to Push

Interview of Carl Ingalls About High Probability Selling, Hosted by Julius Csizmazia, Wed 13 May 2020

Julius Csizmazia will interview Carl Ingalls (that’s me) on Wednesday 13 May 2020, from 3pm to 4pm Eastern Time USA.  The topic will be High Probability Selling.  Questions from the audience will also be accepted.

The interview will be conducted via Zoom Video Conferencing.  Participants are welcome to join the meeting live, no charge, up to a maximum of 100 individuals.  For instructions, see below.

The meeting will be recorded (audio and video), and the recording will be offered for sale later.  The price for the recording will be somewhere between $5 and $10 (free).

Instructions.  If you want to join this video conference live, please send an email with your request to Ingalls@HighProbSell.com, and I will reply with detailed instructions for signing onto the Zoom meeting.  The price to attend is zero.  Questions in advance are also welcome.


About Julius Csizmazia.  His LinkedIn profile at www.linkedin.com/in/juliuscsizmazia/ gives an overall description.  His team building business at www.JuliusTeamBuilding.com describes his relationship with High Probability Selling more deeply.


Note added on Wed 24 June 2020 by Carl Ingalls.  The recording of this interview is now available for viewing on You Tube.  See www.youtube.com/watch?v=ugB5p0XDpGQ (no charge, no registration).

Interview of Carl Ingalls About High Probability Selling, Hosted by Julius Csizmazia, Wed 13 May 2020

Giving and Selling Advice, a New Mini-Course on the Basics of High Probability Consulting

The next HPS Mini-Course will be a short webinar session, on Giving and Selling Advice (an Intro to High Probability Consulting), on Thu 27 February 2020 at 10am USA Eastern Time.  39 minutes for $39

This mini-course covers the basics on how to apply the ideas of High Probability Selling when giving or selling advice.  The focus is on the delivery of the advice, after any agreements of sale have already been made.

Whenever someone resists being persuaded to follow your advice, the methods of High Probability Consulting may work better.

The webinar will be led by Carl Ingalls in real-time (live).  Content is mostly audio (speaking), with some video (text, graphics).  The session will be recorded (audio and video), and the recording will be made available to everyone who signs up (and pays for) the mini-course.  The recording of this session may also be offered for sale later.

The webinar platform is GoToMeeting.  If you have not already downloaded and installed the GoToMeeting app on your computer or mobile phone, I strongly recommend that you do so at least 30 minutes before the webinar begins.  And even if you have the app and are already familiar with GoToMeeting, please note that they have changed their user interface quite significantly recently, so I recommend joining the meeting 5 or 10 minutes early.

The price is $39 USD per person.  However, I have 10 introductory discount coupons to give away, each $5 off.  If you want one, please contact me (Carl Ingalls) by phone at +1 610-627-9030 or by email at info@HighProbSell.com (before you click on the purchase link below).

If you want to purchase this HPS Mini-Course on Giving and Selling Advice now, you may use this link:  https://high-probability-selling.myshopify.com/cart/31226966409276:1?channel=buy_button

Future HPS Mini-Courses will appear on the HPS Training Calendar at least a week before they are scheduled.


More info can be found at www.HighProbSell.com/workshops/index.html#minicourses

Giving and Selling Advice, a New Mini-Course on the Basics of High Probability Consulting

What do High Probability Selling and improvisational acting have in common?

Some of the guidelines for improvisational acting have much in common and harmonize well with the mindset of High Probability Selling (HPS) and also with the Trust and Respect Inquiry (TRI) process.

I invite you to watch this TED video about improv:  Be An Improvisor.  Change the World.

Here’s a summary of the rules of improvisation found in the video, and how each relates to High Probability Selling:

1. MAKE A CONNECTION — We focus on who the other person is, what kind of decisions they make, how things usually turn out for them, and how they react.  The conversation is about the other person.  It’s not about us.

2. LISTEN — We listen in a special way because we want to learn and find out things.  The less we talk, the better we listen.  We listen to the other person without influencing them, so we get the deeper truth, and not just what we hope to hear.  We listen to what they say, we remember it, and we ask about that.

3. SAY “YES, And…” — It’s about accepting what another person just said or did, and then adding to it.  In HPS, we do this without agreeing or disagreeing.  We usually convey this by what we do, without saying those words out loud.  We add to the conversation by asking the other person to tell us more about what they said.

When we do use words to convey our acceptance without judgment, we might say something like, “Yes, I see” or “I hear you” or “OK”.  We keep our tone of voice neutral and calm.

As a magician who performs magic shows and magic entertainment, I avoid contradicting or arguing with an audience volunteer who I have invited onstage.

Instead, just like a jazz musician, I feed off the spectator’s and audience’s energy and steer it in a positive direction to enhance their magic experience.

4. BE IN THE MOMENT — The time to find out why a sale is not going to go through is early in the sales process, when you’re meeting with the prospect, rather than after having invested valuable time with someone who clearly disqualified themselves up front.  Discover it in the moment.  Then, you have the time to respond, and to choose your best course of action, whether to continue or walk away.

5. STAY FLEXIBLE — This is especially important with Inbound Prospecting.  Adapt to what the other person says and does.  In the TRI process, we give control of the topic to the other person, and we follow their lead.

6. AVOID PRECONCEIVED IDEAS — Never make any assumptions or presumptions or guesses about the other person’s background or story.  No leading questions, no questions that suggest an answer.  Ask open questions rather than closed ones, whenever possible.

7. RESPECT OTHER PEOPLE’S CHOICES — When a prospect says “no” to our prospecting offer, we respect that by saying, “Ok.  Bye now.”  And then we go away.  Accept without judging.  No comments.  No reactions.  Keep calm and neutral.  Don’t act surprised.

8. LISTEN TO YOUR INNER VOICE — It’s ok if you don’t feel like disqualifying a prospect just because of how they answered your disqualification questions.  Ask the questions anyway, and do what you feel like doing, without deciding in advance what the answers must be.  Gain the experience, and your inner voice will update itself.

9. FOLLOW YOUR INTUITION — Use it or lose it.  Practice will improve the accuracy of your intuition.  We rarely have enough data to make a purely logical decision.

Learning to listen, connect, and play like an improviser can make all the difference, whether selling a product, an idea, or ourselves.

 

What do High Probability Selling and improvisational acting have in common?

Frequent Repetition of the Same Sales and Marketing Messages

Salespeople and marketers use a lot of repetition when their intention is to persuade.  They push the same message over and over again, and very frequently.  It makes sense for them.

This does not fit with High Probability Selling.  When prospecting by phone, we use different offers, and we space them apart by 3 to 6 weeks.  This is one way that we demonstrate that we listen, and that we accept no for an answer.  Repeated and frequent messages would not demonstrate that.

So, what about prospecting by email?

The way a prospect says “no” to an offer can vary, depending on how the offer is delivered.  With a live, real-time conversation, we usually get an immediate answer.  With a delayed message (like email or voicemail), a prospect usually says no just by ignoring it and deleting it.  The salesperson often gets no feedback at all, and doesn’t know whether the prospect even saw the message.

When I apply the HPS mindset to leaving a prospecting offer as a message, I treat a No Response the same as an intentional No.  I wait a minimum of 3 weeks (usually longer) before reaching out to the same person again, and I make sure that future offers to that person are memorably different from past ones.  And, while continuing to follow HPS guidelines, I never mention the fact that I had sent any previous messages.


Comments and questions are very welcome.

Frequent Repetition of the Same Sales and Marketing Messages

Mindset, a New Mini-Course in HPS

The next HPS Mini-Course will be a short webinar session about the Mindset of High Probability Selling, on Thursday 9 January 2020 at 11am USA Eastern Time.  39 minutes for $39

The Mindset includes attitudes, feelings, beliefs, habits, concepts, principles, guidelines, and language.

This is a very condensed version of a much longer course (see the High Probability Mindset Discovery Workshop).

The webinar will be led by Carl Ingalls in real-time (live).  Content is mostly audio (speaking), with some video (text, graphics).  The session will be recorded (audio and video, plus transcript), and the recording will be made available to everyone who signs up (and pays for) the mini-course.  The recording of this session may be offered for sale later.

The webinar platform is GoToMeeting.  If you have not already downloaded and installed the GoToMeeting app on your computer or mobile phone, I strongly recommend that you do so at least 30 minutes before the webinar begins.  And even if you have the app and are already familiar with GoToMeeting, please note that they have changed their user interface quite significantly recently, so I recommend joining the meeting 5 or 10 minutes early.

The price is $39 USD per person.  However, I have 10 introductory discount coupons to give away, each $9 off.  If you want one, please contact me (Carl Ingalls) by phone at +1 610-627-9030 or by email at info@HighProbSell.com (before you click on the purchase link below).

If you want to purchase this HPS Mini-Course about the Mindset of High Probability Selling now, you may use this link:  https://high-probability-selling.myshopify.com/cart/31226966409276:1?channel=buy_button

Future HPS Mini-Courses will appear on the HPS Training Calendar at least a week before they are scheduled.


More info can be found at www.HighProbSell.com/workshops/index.html#minicourses

Mindset, a New Mini-Course in HPS

Discovery / Disqualification, a New Mini-Course in HPS

The next High Probability Selling Mini-Course will be a short webinar session about the Discovery / Disqualification Questions, on Tuesday 17 December 2019 at 4pm USA Eastern Time.  39 minutes  for $39

These are the questions described in the book, High Probability Selling by Jacques Werth and Nicholas Ruben, in the chapter titled “Discovery/Dis-Qualification”, with a few modifications.

The purpose of these questions is to uncover the most common potential deal-killers early in the sales process.  The questions that appear in the book are designed for business-to-business sales.  The webinar will include business-to-consumer variations.

The webinar will be led by Carl Ingalls in real-time (live).  Content is mostly audio (speaking), with some video (text, graphics).  The session will be recorded (audio and video, plus transcript), and the recording will be made available to everyone who signs up (and pays for) the mini-course.  The recording of this session may be offered for sale later.

The webinar platform is GoToMeeting.  If you have not already downloaded and installed the GoToMeeting app on your computer or mobile phone, I strongly recommend that you do so at least 30 minutes before the webinar begins.  And even if you have the app and are already familiar with GoToMeeting, please note that they have changed their user interface quite significantly recently, so I recommend joining the meeting 5 or 10 minutes early.

The price is $39 USD per person.  However, I have 10 introductory discount coupons to give away, each $10 off.  If you want one, please contact me (Carl Ingalls) by phone at +1 610-627-9030 or by email at info@HighProbSell.com (before you click on the purchase link below).

If you want to purchase this HPS Mini-Course about the Discovery / Disqualification Questions now, you may use this link:  https://high-probability-selling.myshopify.com/cart/31226966409276:1?channel=buy_button

Future HPS Mini-Courses will appear on the HPS Training Calendar at least a week before they are scheduled.


More info can be found at www.HighProbSell.com/workshops/index.html#minicourses

Discovery / Disqualification, a New Mini-Course in HPS

Refresher Course – Essence of High Probability Selling – November 2019 Workshop

This is a refresher course on High Probability Selling (HPS), recommended for people who have had at least some prior training, and who want a review of the basics.

Topics covered:

  • What is High Probability Selling
  • How Does HPS Differ from Other Sales Methods
  • How Has It Changed Since the HPS Book Was Written
  • Mindset of High Probability Selling
  • HPS Sales Process, Sequence of Steps
  • When HPS Works and When It Does Not
  • Questions and Answers

The course is 1 webinar session (GoToMeeting), about two hours long.  Real-time interactive conversations between participants, led by myself (Carl Ingalls).  Mostly audio, some visual.

I will record the webinar session and make the recording available to the participants.

I interview each applicant by telephone before accepting them as a student.

Price:  $95 USD per person.  We accept PayPal and most major credit cards around the world.

Date:  Thursday 7 November 2019.

Time:  10:00 am to noon, USA Eastern Time (same as New York City).

To Enroll:  Contact Carl Ingalls, by phone +1 610-627-9030, or by email info@HighProbSell.com.  Please do not send any credit card information by email.

For more information about this workshop, please visit
www.HighProbSell.com/workshops/essence/

For other training in High Probability Selling, please visit the HPS Training webpage

 

Refresher Course – Essence of High Probability Selling – November 2019 Workshop

Essence of High Probability Selling – October 2019 Workshop for Beginners

We recommend this course for people who are just beginning with High Probability Selling (HPS), and have read the book at least once.

The October session is for people who have never received any training in HPS.  Another session with similar material will be offered in November as a refresher for people who have had at least some training in HPS and want a review of the basics.

Topics covered:

  • What is High Probability Selling
  • How Does HPS Differ from Other Sales Methods
  • How Has It Changed Since the HPS Book Was Written
  • Mindset of High Probability Selling
  • HPS Sales Process, Sequence of Steps
  • When HPS Works and When It Does Not
  • Questions and Answers

The course is 1 webinar session (GoToMeeting), about two hours long.  Real-time interactive conversations between participants, led by Carl Ingalls.  Mostly audio, some visual.

We record the webinar session and make the recording available to the participants.

We interview each applicant by telephone before accepting them as a student.

Price:  $95 USD per person.  We accept PayPal and most major credit cards around the world.

Date:  Thursday 17 10 October 2019.

Time:  10:00 am to noon, USA Eastern Time (same as New York City).

To Enroll:  Contact Carl Ingalls, by phone +1 610-627-9030, or by email info@HighProbSell.com.  Please do not send any credit card information by email.

For more information about this workshop, please visit our webpage at www.HighProbSell.com/workshops/essence/

For other training in High Probability Selling, please visit our HPS Training webpage.


Notes added on Thu 10 Oct 2019 by C Ingalls appear in red.

Essence of High Probability Selling – October 2019 Workshop for Beginners

Beyond the Sale – A Consultant’s Story

For some people, closing the sale is the only thing that matters.  But for many of us, what happens after the sale is even more important in the long run.

A consultant’s success goes beyond getting paid to give advice.  If the client does not take the consultant’s advice, the client won’t get any value from it.  And if they don’t get any value, they are not likely to hire the consultant again.

Before I started learning about High Probability Selling, I always thought that I needed to work harder to convince my clients to accept my advice.  Stronger arguments, presented more enthusiastically.  But it didn’t always work, and that concerned me.

And then, as I learned more about the principles behind HPS, I asked myself, “What if I delivered my ideas with less push instead of more?  What if I presented them more objectively, more balanced, with both the negatives and the positives?  What if I didn’t try to tell my client what to do, but rather make it completely their decision?”

Ultimately, I am selling my ideas, and I need my clients to buy into them.  It’s a sale beyond the sale.  It’s not about money, because they’ve already agreed to pay me to tell them what to do.

So how do I use High Probability Selling to do this sale beyond the sale?  How do I deliver my advice?

I studied the process that Jacques Werth calls the Conditions of Satisfaction (in the book, High Probability Selling) and I adapted the principles behind it to deliver the details of consulting advice.  In place of the list of Features, I used a very complete list of choices that the client could take.  For each choice, I gave my opinions about the benefits and detriments (based only on my experience and judgment), and I also asked others to contribute their own opinions about outcomes.  I usually wrote this all down on a whiteboard or flip-chart.  And then, at the end, I asked the HPS Closing Question:  “What do you want to do?”

No matter what they choose, I win (and so do they).

 

Beyond the Sale – A Consultant’s Story