Tag: Selling MindSet

Do You Believe Your Prospects?

By Paul Bunn

High Probability Selling

 

Numerous sales trainers and coaches will tell us that to be successful in selling, we must believe in ourselves, and also believe in our product and/or services.  Self-belief and self-confidence equal more sales.  There’s just one key belief missing.   

We have been in search of a CRM customer database system and have visited several websites and other information sources looking for a suitable system.  We made some calls and received calls from a few vendors offering their solutions.  Nearly all of them went like this:

Salesperson launched into his or her pitch, trying to get me to attend a demo, busily trying to tell me what’s so great about their offering.  I clearly stated that I had no interest in a demo.  I just wanted to match up our requirements to their features as quickly as possible, then watch a demo that shows those features, and buy the system that was the best fit.  A one-size-fits-all demo of undetermined length would be a complete waste of time, for both of us.

Every vendor call went generally the same way.  I asked for a short set of bullet points on the features of their system…I received a dozen-plus slide PowerPoint “brochure” and an invitation to another demo.  Every successive call was an exercise in the salesperson trying to get me to fit into his sales cycle, and to get me excited about the product.  

After all, I’m making a long-term purchase requiring a significant commitment of time and resources.  Enthusiasm is a nice feeling, but it won’t last as long as a database system that takes a month to get fully implemented, only to find out that it doesn’t deliver what we need and want.  Enthusiasm doesn’t last.  Reality lasts.  And reality is what is purchased, especially the ones that require long term investments of time and money.

This opportunity wasn’t lost by those salespeople…it was ignored and abandoned.  How many of those do you run across, and seldom even notice their presence?

The solution of course is to listen to our prospects; and then believe what they say.  Even if what they tell us it isn’t what we want to hear right now; even if they don’t mirror our excitement and enthusiasm and conviction.  Keep your ears open for the prospects that are looking for someone to work with, who know generally what they want to accomplish.  Make it easy for them to do business with you.  You’ll differentiate yourself from all the rest. And, if you’re going to abandon something, make it your agenda and not a willing prospect.

Take the easier and more profitable path.  Sell to the ones that are ready to buy.  Save the rest for next time.  How do you do that?  It’s as simple as “Believe in your prospects.”

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Are You Stuck with Slow Sales Growth?

By Jacques Werth
High Probability Selling

If your sales productivity is not continuously improving, then you are probably stuck.  It is likely because you are using one or more of the following sales methods and tactics:

  • Cold Calling          
  • Solution Selling
  • Needs Selling
  • Selling Benefits      
  • Consultative Selling
  • Rapport Building
  • Identifying Needs   
  • Finding Pain                   
  • Presenting            
  • Persuading            
  • Convincing                     
  • Closing Techniques
  • Overcoming Objections

Why would any of those methods and tactics get you stuck?  Because they are all parts of the traditional selling system that was developed over 70 years ago.  It all worked pretty well until around the mid-1980s.  Since then these have all gradually become obsolete. 

The world has changed immensely in the last 20 years:  culturally, economically, technically, educationally, and so on.  It all started with the advent of the personal computer and then the Internet.  Every other business activity (such as marketing, finance, engineering, accounting, etc.) has changed dramatically to adjust to those changes.  Yet, selling has changed very little in the last 70 years.  

If you want to get unstuck, if you are ready for dramatic sales growth, find out about the new sales process that really works now. Learn about the new sales process, developed by top performing salespeople, to take advantage of the modern business environment. 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Questions: Open-Ended or Close-Ended?

By Jacques Werth, President

High Probability® Selling

Almost all salespeople know the “right answer” to that one.  Or do they?

If you are practicing “Needs Selling,” or any of its modern derivatives, such as Consultative Selling or Solution Selling, you’re asking open-ended questions. You want to try to get your prospects talking about their needs, their problems, and their pain.

You want to steer the conversation around to getting them “interested” in working with you, so that you can help alleviate their pain by helping solve their problems. Open-ended questions are designed to do that.

That sounds exactly right, doesn’t it? It’s just the way you want to sell. If that’s the right way to sell, and it really works, and it’s not so hard to do, so why aren’t you rich?

Why is it that most salespeople, almost all of them asking open-ended questions, either fail or fail to achieve real success?  Why do they struggle to meet quota?  Why are so many salespeople unhappy with their work?  Could it be that selling systems that rely on open-ended questions don’t work very well anymore?

Now, I’m not saying that you should never ask open-ended questions. In High Probability Selling, there are specific times and specific circumstances when open-ended questions are entirely appropriate – but not many. Finding out what they want, what they are willing to commit to buy requires closed-ended questioning. Once a prospect has indicated that they want the benefits of your product or service, some open-ended questions are warranted.

You see, effective selling is all about commitments – mutual commitments.  And the most effective way to arrive at commitments is with closed-ended questions. The big problem is that most salespeople don’t understand the theory and mechanics of commitments. In reality, commitments are what close sales. 

Closing is most effective when it opens the sale and drives the entire sales process. The High Probability Selling process typically involves at least 25 closing commitments, all arrived at with closed-ended questions.

That is how almost all of the top one-percent of salespeople actually sell. That’s what makes the High Probability Selling different from the sales methods that you already know, and (maybe) still believe in. Can you afford to go on using ineffective sales methods to support your family and power your ambitions? Note the closed-ended question, then read it again – and give yourself an honest answer.

 

 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

 

Selling Beyond Fear

By Jacques Werth, President
High Probability® Selling

In the 17 years we’ve been training salespeople in High Probability Selling, we’ve known that what we teach scares people. What we haven’t known is *why* our methods scare some salespeople into clinging to their old – but ineffective – sales approaches. Why can’t many salespeople change the way they sell?

After years of research, we’ve finally determined why so many salespeople can’t change the way they sell: They’re afraid of doing what really works!

Through extensive research under the guidance of psychologist Dr. Wayne Diamond, we’ve concluded that salespeople’s own fears are the biggest impediment to their success. Fear is the real ‘enemy’.  Here is a 3-Step Strategy for overcoming your fears, discomfort, uneasiness, anxiety…

1.  Determine if the fear is based on reality or fantasy.

The first thing you need to do is determine whether the fears you have are based in Reality or Fantasy. You can’t beat what isn’t real. You can’t overcome what is real if you won’t admit it exists. If a fear is based in reality, facing it helps to overcome the fear. If a fear is based in fantasy, acknowledging the fantasy helps to overcome it.

What you resist persists. If you resist facing your fears, they will persist.

2.  Assumptions are “Sales Killers”

Assuming that you know how people will react often produces negative results. It doesn’t matter if your assumptions are generally negative or positive. Both are condescending and/or insulting. Both are based on some or all of the fears listed above.

Assumptions are usually based on what you believe to be true, or what you wish was true. Our false assumptions may be due to past unsuccessful sales experiences, or they may be relics of personal experiences, recent or long ‘buried’.   You can use step 1 also.

3. Acknowledge your fears and address / resolve the root causes.

Typical Sales Fears

Reality / Root Cause

 

 

The Fear of Rejection

The way you sell causes rejection

The Fear of Loss

You can’t lose what you don’t have yet

The Fear of Scarcity

Learn how to find an abundance of prospects

The Fear of Being Intrusive

People who mind intrusion don’t take calls

The Fear of Being Offensive

The timid way you sell offends prospects more

The Fear of Not Being Believed

Practice full disclosure and be believed

The Fear of Being Disrespected

Directness and authenticity get respect

The Fear of Failure and/or the Fear of Success

Needs professional guidance

 

 Typically, salespeople mask these fears with macho attitudes. They think of themselves as heroic figures, persevering against all obstacles, fighting the good fight day after day. But, think this through first: Who are they really fighting?

This is where true courage enters the picture: We have to recognize and confront our fears before we can overcome them.

 

 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Eliminate the Fear of Cold Calling and Rejection

By Jacques Werth, President

High Probability® Selling

I’ve never met a salesperson who has not experienced a fear of the phone at one time or another. Almost all of them have their reasons for being reluctant to make calls, and most of them have no idea what really causes it.  There are two basic reasons for the fear of cold calling. Both are easy to remedy if you know how.

1.  1.  The Experience of Repeated Failure

Most salespeople set out to contact a large number of people who have an apparent need for their products and service.  Their objective is to convince every one of them to grant an appointment.

Let’s assume that you contact 50 people a day and average 2 appointments. In your business, that may be a very good result.  Nevertheless, you will have the experience of repeated failure because you tried to convince all of them to set an appointment and failed to meet your objective of 48 out of 50 calls.

The remedy is to change your objective.  This new objective is to make appointments only with High Probability Prospects – and to disqualify everyone else. Make those 50 calls and be clear that you’ll only make an appointment if the prospect wants what you’re selling. If the prospect doesn’t want what you’re selling, terminate the call quickly and courteously.  You now have the experience of succeeding in your objective 50 times out of 50 calls.  And you will be conditioning them to take your next call…you’ll be there when they’re ready and 99percent of the time, they’ll take your calls.

Meeting only with the prospects that have an intention of buying certainly helps as well.

2.  2.  Fear of Rejection

Most salespeople have a prospecting "pitch" which is designed to interest, entice, excite, convince and persuade people to give them appointments.  They have a string of questions to get the prospect involved and interested in meeting them.  However, every question they ask increases the prospect’s sales resistance.  Negative reactions to their methods grow very quickly.

Most prospects react to any prospecting pitch defensively.  Their resistance is aroused as soon as they hear your warm greeting and your friendly, enthusiastic, professional pitch. The more skillful you are in keeping them talking and listening, the more they become wary and annoyed. Eventually, many of them become non-communicative, or too busy to talk, abrupt, sarcastic, or otherwise negative.  All of these reactions cause most salespeople to feel rejected.

Almost all sales managers and trainers will say that you’re not being rejected, that the prospects are merely declining the offer of your products or services.  Why then do almost all salespeople feel rejected?  Are you too sensitive, too thin-skinned?

Think about it.  Who do you trust?  Is it the sales manager who wants you to keep on going until you become insensitive to the rejection?  Or do you trust your own perceptions, your feelings of rejection?  Are all other salespeople who feel the rejection also wrong?

No, you feel rejected, personally rejected, because you are being personally rejected. That rejection is caused by the normal defensive reactions that everyone has against being persuaded to do something they don’t already want to do.  If you want to eliminate rejection you must change the way you prospect. It’s all about intention.

The Remedy – See Item 1 above.

THE RESULTS – No more fear of cold calling and no more wasted time with low probability prospects.  You meet with prospects who are ready to buy.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Get Real with Yourself

 

By Jacques Werth, President
High Probability® Selling

Fifty-one years ago I began to study selling — not just because I’m a curious, analytical type, but because I’ve always had a burning desire to succeed. When I was young I learned that big money can be made in sales and I wanted "my share." Later, I realized that only a tiny percentage of the people who entered the sales profession make it big.

Disappointment

Getting my first college degree, majoring in Industrial Sales, I “aced” all my sales courses. In my first sales job, I came to realize that what I learned in college didn’t work for me. After taking many other sales courses, I learned most corporate and commercial sales trainers couldn’t teach selling, either.

So, I set out to find the best salespeople, regardless of industry, to see what they did that other salespeople didn’t do. Over the years, I’ve gone out on sales calls with hundreds of the best salespeople and learned that the top 1% of all salespeople don’t sell the way the other 99% do.

Discovery – Honesty is the "Magic Bullet"

The most surprising thing I discovered is that most of the top salespeople are totally honest in their work. They’re honest with their prospects and customers, and they’re honest with themselves.

Numbers Don’t Lie

You have often heard that "sales is a numbers game." One of the big differences between the top salespeople and all the rest is that the best know their numbers. Top salespeople keep records of their sales activities every day, and they rigorously analyze their statistics.

Don’t Lie to Yourself!

The biggest barrier to success for most salespeople is that they don’t know their numbers, and they don’t want to know. That makes lying to themselves all too easy.

In every company we work with, almost all of the salespeople think and really believe that their closing rates are at least twice as high as they actually are, except for the few top salespeople.

Get Real – With Yourself

Most salespeople don’t know how to sell very well, but they think they do. If they knew their numbers, they would have to face the truth about their skills. They would have to change what they’re doing.

Change can be very uncomfortable. It’s more comfortable to lie to yourself than to change what you do every day. That’s one of the key reasons why most salespeople fail, and those that survive continue to struggle to make a good living.

False Prospects

Most salespeople spend most of their time with prospects that "have great potential," but seldom buy from them. The average salesperson goes through all of the motions that look like selling, but fails to bring in much business.

Average salespeople seldom truly qualify their prospects. They rarely dis-qualify their prospects, either. If they did, they would need to find new prospects — but they don’t know how prospect effectively, efficiently and enjoyably.

Real Relationships. Real Selling.

We know what top salespeople actually do when they’re selling. We have observed them in action and know what works and what doesn’t work. We know what top salespeople do to eliminate the rejection most salespeople have to live with and suffer with every day.

We know how they eliminate objections so they don’t have to "overcome" them. We know how they close dozens of times during each sales visit without any pressure on their prospects or themselves. Top salespeople develop relationships of mutual trust and respect with most of their prospects — without any phony "rapport building."

The essence of our book, "High Probability Selling," is how top salespeople actually sell. It’s about learning a selling process that makes it highly probable that you’ll close the majority of your prospects. And it’s what you can learn how to do in our sales training workshops.

 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

 

The “Real World” Numbers Game

By Jacques Werth, President
High Probability® Selling

“Sales is a numbers game” is something most salespeople are taught from Day One on the job. The general concept is true.  Almost no one, however, asks what those “numbers” really are based upon.

In the insurance industry, most new agents are taught the “Standard Sales Formula – 100/10/3”. That is, contact 100 people, get 10 appointments, and sell 3 policies.  The salespeople who still believe in this will coincidentally report having a 30 percent closing ratio.  Sounds good so far?

In reality, less than 1 percent of the million plus insurance agents in the USA can consistently produce those results. It turns out that this “Standard Sales Formula’ is nothing more than a commonly held assumption.  Other industries have their own “Standard” bogus formulas.

Bogus numbers lead to bogus sales goals and unreal expectations.  These unreal expectations inevitably result in disappointment and discouragement.  On the other hand, ‘real-world’ numbers, based on ‘real-world’ sales activity in the field, can guide you through the sales process and lead to increasingly encouraging results.  The best salespeople *really* know their numbers.

Most salespeople, however, diligently and accurately track their numbers, hoping that the standard formula will hold true for them.  When they find that reality falls short of their industry’s commonly held assumptions, most of them stop measuring what is really happening.

Because they are no longer measuring, they don’t change very much of what they’re doing, with the exception of working on a few sales techniques, based on their current view of what’s not working. They expect their results to change dramatically, and immediately.  That’s not how the world works!

One of the three primary fundamentals of the High Probability Selling process is to meticulously track all sales activity, at every step of the sales process, from initial contact through to the signing of the contract.  By monitoring and measuring the results of each discrete step of the selling process, you can constantly refine your selling skills. The result is steady, gradual improvement, until you are producing optimal results and have become a Top Producer.

If you don’t monitor and measure your sales activity, you are typical of 98% of the thousands of salespeople we’ve observed over the years. Most of those salespeople struggle with their jobs every day. Without knowing exactly what you are doing, and how much you are doing it, the probability of improving your sales performance is extremely low.

Yes, sales is a numbers game, but only ‘real-world’ numbers apply. Keep statistics on EVERYTHING that you do- it’s easy, once you get into the habit. Now is the best time to start keeping sales performance records.

Your statistics will enable you to understand, tweak, and improve your selling skills. The result?

Some initial discomfort…and a dramatic improvement in your sales success.

Note added later:  here is an example of a prospecting-activity-record-2009-06-22

 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Don’t Waste Time

By Jacques Werth, President
High Probability® Selling

Most customers make up their minds about your product or service within the first 30 seconds of a prospecting call. For this reason, you should avoid wasting your time on those who make a negative response as soon as you’ve made your offer.

Use your cold calls to eliminate those prospects who have a low probability of ever buying from you. A short, simple Prospecting Offer that describes who you are, and what you’re selling, is all you need to do this.

If the prospect doesn’t want what you’re selling, end the call and move on to the next prospect. However, be sure to call the prospect again in about four weeks – with a different prospecting offer.

 

 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

How Can You Tell If a Salesperson is Lying?

By Jacques Werth, President
High Probability® Selling

Q: How can you tell if a salesperson is lying?
A: His lips are moving. (just joking?)

Do most prospects believe what you say? If your answer is “Yes,” you are probably already a very successful salesperson. If your answer is “No” or “Sometimes,” you face skepticism, doubt, and occasional hostility on a daily basis. It’s not fun and not very rewarding.

What causes prospects to doubt and challenge much of your "pitch"? How can you overcome distrust quickly, efficiently, and effectively?

Self-doubt leads to mistrust. When salespeople doubt themselves, others quickly sense it and become doubtful.
Uncertainty creates mistrust: If you’re afraid to say "I don’t know," and try to cover up your uncertainty, others sense it and become skeptical.

Over-eagerness engenders mistrust: If you try to compensate for feeling anxious by being inappropriately cheerful, others become wary and skeptical.

Feeling defeated often leads to defeat: If you expect "just another rejection" when you approach a prospect, prospects sense it, and will likely reject you.  Begin developing genuine self-confidence. Learn techniques for disrupting your personal negative thought patterns and replacing them with positive expectations. Learn to stop sabotaging your own success.

How do you get people to believe and trust you? By being genuinely trustworthy, with prospects and with yourself. Are you? If the answer is "No," you need to learn to trust yourself. 

 

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Don’t Ask for the Order

By Jacques Werth, President

High Probability® Selling

This may seem confusing, since traditionally the whole idea of selling is to get an order from a customer. But if the order is a natural outcome of the conversation between prospect and seller—that is, if there is a mutually acceptable reason for doing business from the start—then your primary concern should be to draw up the prospect’s Conditions of Satisfaction, for price, delivery, features, etc.  After each item ask, “Is that what you want?” Then, each item becomes a “close.”  This automatically creates a series of two-way commitments and the order is the natural end result.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion