Don’t Ask for the Order

By Jacques Werth, President

High Probability® Selling

This may seem confusing, since traditionally the whole idea of selling is to get an order from a customer. But if the order is a natural outcome of the conversation between prospect and seller—that is, if there is a mutually acceptable reason for doing business from the start—then your primary concern should be to draw up the prospect’s Conditions of Satisfaction, for price, delivery, features, etc.  After each item ask, “Is that what you want?” Then, each item becomes a “close.”  This automatically creates a series of two-way commitments and the order is the natural end result.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.


Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Author: Carl Ingalls

Administrator for High Probability Selling Blog

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: