by Carl Ingalls
Watch your language. Driving is what we do to sheep. Is that how you feel about your customers? If so, it probably shows. If not, then be careful about the language you use, and the messages it sends.
If you don’t respect your customers, and you don’t show this in every detail, you can’t expect them to respect you. Lack of respect leads to lack of trust, and we all know what that does to sales.