Implementing High Probability Selling – Where to Start?

The beginning?  The end?  Bits and pieces?  All at once?  Just the parts that are comfortable or make the most sense?  Nowhere?

It takes a lot of time and effort and practice to learn how to do High Probability Selling (HPS).  There are lots of ideas to unlearn, and lots of habits to drop.

Implementing all of HPS all at once has worked very well in the past, but most of our clients prefer to learn and apply it in steps, slowly and gradually over time.

The problem with gradually adopting HPS is that the transition period can be a negative experience for prospects and customers.  Being subjected to pieces from sales methods that have conflicting purposes can make them wary.  Some sales methods just don’t mix well.

It matters where you start.  It matters because of what the prospect sees.

If you start at the beginning, and use High Probability Prospecting (with no attempt to influence, persuade, or entice), the prospect will initially have one idea of what kind of person you are and how you do business.  If you then switch to using more traditional sales methods on the same prospect, they may decide that you can’t be trusted.

We don’t know if this is the real reason or not, but we do know that people have had extremely poor results when High Probability Prospecting was followed by traditional selling methods.  If you’re going to use any parts of a sales process that is designed to get someone to buy, you’ll get better results by starting out with that process from the beginning of your interaction with a prospect.  And once you switch to using HPS with the same prospect, stay with HPS all the way through the end.

For gradual implementation, we now believe that the best place to start using HPS is at the end of the sales process.  And then add the step that comes before the end, and so on, all the way back to the beginning.

The sequence of steps in the High Probability Selling Process is shown in an earlier post on this blog, Sequence of Steps in High Probability Selling

Note:  In this article, “We” means Paul Bunn and Carl Ingalls.


Workshops in March 2018:
Chapter 12 Updated on Thu 15 Mar for $95
Mindset Discovery on Wed 21 Mar for $255

Implementing High Probability Selling – Where to Start?

How to Say Ok Goodbye When a Prospect Says No

There are just three things to do when a prospect says “No”.  First you say “Ok” and then you say “Good-bye” and then you hang up.  However, the way you do each of these makes a lot of difference.  The meaning that the listener perceives is greatly influenced by your tone and timing.

The tone should be emotionally neutral, matter-of-fact, as if you were making a simple statement that has no “attitude”.  It should not convey your frustration about hearing “no” from yet another prospect.  It should not reveal your boredom with the process of making call after call.  It is also very important that your tone does not communicate an enthusiasm or friendliness that the prospect is likely to presume is faked.

The timing should clearly separate the “Ok” from the “Good-bye”.  Say these two words as two separate statements, with a pause in between.  Do not act like you are in a rush.  After you say “Good-bye” wait a while in silence before you hang up.  It’s best to let the other party hang up first.

Keep the intended meaning of each of these three things clearly in your mind when you do them.

  • Ok means that you acknowledge and accept what the prospect has just said.  It means that you are not going to argue.  It demonstrates that you did not have an emotional attachment to that particular outcome.  It demonstrates that you listen.
  • Good-bye means that you are done with this call.  It means that you have nothing more to say.  It demonstrates that you are moving on in a businesslike manner.
  • Waiting for a while before you hang up means that you are not dismissing the prospect.  You are not “slamming the door”.  It also gives the prospect an opportunity to ask you not to hang up yet.  This does happen, especially after you have called that prospect a few times.

To hear a sample of how to say “Ok … Good-bye”, you can click on this link

How to Say Ok Goodbye When a Prospect Says No